Director - Planning & Performance Management e-Commerce
The Coca-Cola Company
Position Overview:
Why Join Coca-Cola North America?
It's an exciting time to work in The Coca-Cola Company's flagship market. We're accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do - whether we're innovating to give consumers the drinks and packaging sizes they want, or building our eCommerce capabilities. People are our focus when we're collaborating with our diverse network of locally-connected bottling partners, and when we're returning every drop of water we use to communities and nature. And people - with the different backgrounds, skills and perspectives they bring to our workplace - are helping transform our business, one big idea at a time. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
Function Specific Activities:
This role will report to the VP e-commerce in the newly created Digital Organization.
• Leads Revenue Growth Management (RGM) responsible for supporting all US e-Commerce Business
• Franchise Leadership role in gaining alignment for price/package/promotion plans, including leadership of work stream involving bottler RGM support resources
Duties
Provides thought leadership in shaping direction the bottling system takes within the marketplace with regard to planning, pricing and trade managementLeads development of comprehensive multi-year & annual business plans for customer teamOversees creation of retail price package promotional plans for all categories within customersWorks with Trade Strategy and Insights group to implement the principles of trade spend optimization within customer planProvides perspective on pricing & promotional ideas for gap closure vs planPartners with Sales Leadership, Bottling Community & Finance on determining incremental trade investments and pricing exception requests for account baseProvides input to Finance Forecast team on mid to long range implications, CCF/Checkbook deployment, and guidance on key promotional events
Function Related Activities/Key Responsibilities
Lead Customer Annual Planning Process:
Leads RGM capability and retail strategy design within construct of National governance processes, with an emphasis on stewardship of RGM principles through the customer CCTLeadership of CAS/SIP population processConnection point with Business Planning COE on inputs & direction for development of Customer PlanLinkage with Trade Strategy and Insights to embed promotional optimization guidelinesPartner with Sales leadership on all multi-year / strategic customer planning - inclusive of non-price value added initiatives
Pricing & Trade Spend Stewardship
Evaluation of all price exception requests - accountable for conducting standardized COE directed analysis upon each event and determining business impact vs. plan for customer & implications within broader marketplacePartner with finance & sales leadership on determining incremental trade investment decisions that are within CCF $ allotment and within pricing guardrailsPartner with finance on submission of any exception requests that exceed CCF $ budget OR violate pricing guardrails - accountable for representing customer teams business rationale during approval processWork with account managers and finance to build approved price exceptions request into CAS/SIP
Stewardship of Customer Performance Management Routine:
Develop and steward all management routine requirements for account leadership team -- Inclusive of interpretation of weekly standard reports, development of monthly stewardship sessions and quarterly / trimester business reviews.Scope of responsibility includes all relevant internal & syndicated marketplace data systems - Sales reporting (volume, pricing, gross profit), Nielsen, Ad view, customer specific systems (e.g. Dunnhumby)Responsible for conducting all gap vs. plan analysis against volume, pricing & gross profit opportunitiesProvides perspective on pricing & promotional ideas for closing gap vs. plan - develops fact based evaluation of business impact for contingencies & gap solvesProvides account leadership team perspective and analysis on competitive activity & position within accountCoordination of all management routines & reporting needs with Business Planning & Performance Management COE
Provide Guidance on Customer Forecast & Checkbook
Provides perspective and analysis to account managers and finance on key promotional activities to better inform near term forecast (within 13 week horizon)Provides finance an objective and fact based perspective on mid to long range (beyond 13 week horizon) business trends (inclusive of gap solves & new item launches) and implications on forecast guidancePartners with Finance on evaluation of accounts' full year CCF checkbook balance - ensuring accuracy in capturing events spend levels; provides perspective back to sales leadership team on most effective means of deploying CCF $'s to maximize performance vs category goals
Education Requirements
Minimum Required: Bachelor's degreePreferred Level: MBA or other graduate degree
Related Work Experience
Minimum Required:
5 or more years of experience, preferably in the consumer goods/beverages industryExperience in developing business plans / business cases; strategic thinking (forward-looking vision and anticipating of future needs)Experience and comfort working directly with CustomersExperienced in developing Pricing & Promotion structuresExperience and comfort working directly with senior leaders; aligning senior execs w/ differing perspectivesCollaborating with customer teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholdersEffectively communicates & builds relationships at all organizational levelsLeadership skills - demonstrated ability to lead a team and meet business commitments through direct reportsStrong analytical skills - ability to draw insights and actions from data; ability to develop volumetric & financial models that can accommodate multiple inputs from diverse data sources and be used for scenario planningExtensive experience with price/package/promotion plan development & analyticsAbility to lead complex analytical exercises/projects and which lead to actionable direction within the marketplaceWorking knowledge of key data systems: planning tools (e.g. AIP, Scenario Builder, Price Simulator), syndicated marketplace information & data (e.g., Nielsen); forecasting systems (e.g. KAEP, UFP); internal financial & sales reporting;
Preferred Level:
8 or more years of experience, preferably in the consumer goods/beverages industryLarge Regional Customer/TBT PlanningCustomer/Sales management experienceRegion/BU Planning experienceInfluencing Independent Bottler DecisionsExperience developing and managing trade management programsDeep knowledge & experience base with core Coca-Cola data systems: planning tools (e.g. AIP, Scenario Builder, Price Simulator), syndicated marketplace information & data (e.g., Nielsen); forecasting systems (e.g. KAEP, UFP); internal financial & sales reporting
Job Requirements:
Years of Experience:
5-7 Years Experience
Growth Behaviors:
GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.SMART RISK: Makes bold decisions/recommendations.EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Information and Apply:
Jobs/R-22136/CocacolaCompany/Atlanta-ga/finance/director-planning-performance-management-e-commerce/
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